Sure, you stand to save a ton when it comes to online shopping during the holiday season. But, that doesn’t mean that stores aren’t trying to trick you and win one over on the less-than-savvy shoppers in the mean time. It’s all business to these platforms, and they have a few tricks up their sleeves that you need to really watch for this year.

Here are the top 5 tricks stores will try and use on you during the coming months:

1. Emotional Marketing:
The holidays are a great time to tug on your heartstrings and get you to make emotional purchases through advertisements campaigns. Be sure to double-check if you’re being up-charged because you bought into a sappy commercial presented on Facebook.

2. SALE:
Many times, stores will increase their prices so it looks like you’re getting a deal with the sale discounts. Monitor item pricing now so you can compare the “discounts” presented next month.

3. Atmosphere:
Whether it’s online or in-store, they are going to create an “inviting” atmosphere that leaves you comfortable and relaxed. The more relaxed you feel, the more likely you’ll click “purchase” for items you are on the fence about. Try and remove yourself from the inviting ambience.

4. Limited Time Offer:
Black Friday isn’t the only day these stores are going to offer you deals. There’s Cyber Monday, the entire month of December, and New Years. Don’t let them intimidate you.

5. Price Comparison:
Whether it’s in-person or on the digital platform, stores are going to place super cheap products next to ultra-expensive ones, so that you think you’re getting a really good deal. This is just a pricing tactic.

Don’t let stores win a fast one on you this holiday season! Follow these tips.